Friday, July 8, 2011

Watch This Movie... or else!

Ministry of Tofu
It is an open secret that massive public funds and state-owned companies’ public money have been expended to organize cohorts of party members to watch the film. Key in the Chinese words for ‘Revival’ and ‘Party members’ in the search engine, and you will get thousands of links to local “news stories” gushing about how party members were moved and edified by the film after mass viewings were called. The city of Changchun in northeastern Jilin province has, for example, generously footed the bill for 100,000 party members. Nevertheless, the film did not fare as well as previously thought. Experts say grossing 800 million yuan is very unlikely, as now its ticket sale has been overtaken by other domestic films.

Is there anything that is not politicized in China?

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